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Organizing a One Shot Larp Event: Lessons Learned (Part I)

Organizing a One Shot Larp Event: Lessons Learned (Part I)

For over two years, I was warned. I’ve been designing and talking about running a substantial in-person live action role play event for a while. More experienced designers said it would take double the time I planned for it and warned me about a lot of unexpected expenses, hang-ups, and potential legal/liability issues.

Fortunately, I listened to them, and was largely prepared to plan an event almost a year out. In a few instances, I got lucky with my planning—and in other aspects, I totally missed the mark but gave myself enough lead time to troubleshoot.

I’m still several months out from CHARIOT, but have already learned some lessons I’d like to pass on to larp organizers looking to plan their first event.


Clearly Define Staff Roles (and Pay)

I have one staff member who has been helping me run larps from nearly the beginning. It’s the world of gaming, and while I try to pay them $15-$20/hour to come close to a living wage, they always go above and beyond because they care so much about keeping larp accessible, which is what my digital format does.

They are the best. They organize everything and wrangle me, but I can see it’s stressful, and I can’t afford to pay for all that they do. That’s not fair.

So I bartered with another friend who is good at admin tasks and I got them an assistant. Now they’re able to focus on more high-level stuff and direct the admin. Clearly defining roles is preventing burnout—not just for them, and for me. And now my admin will get her husband’s sci-fi novel edited in exchange for her time.

You Can’t Buy Hype, But You Can Buy Marketing Expertise

I launched ticket sales. And waited. And hoped. My team didn’t do or say much. A few people hyped things for me, but it was a one and done situation.

Then I found my superfans! These are participants and team members who randomly post about costuming for my larp, and continually lift my spirits (and get other people interested in it). The value of an engaged larper, even if they’re new, is extremely high. Aside from lifting my morale, they keep me inspired—and keep bringing people into the larp.

I also have a few players who offered to answer a few questions, or provide props or expertise. I draw a hard line when it comes to labor, but a few offhand questions about subject areas that will make my larp unique? I’ll take it.

I chose to go with LARPed for marketing help. I quickly learned that one person cannot design, organize, and promote a larp. I’m not the most organized person. I’m kind of brilliant when it comes to the vision. I’m a solid marketer, but it’s much easier to do when it’s someone else’s larp you’re marketing. Now I know the LARPed team has my back, and they’re truly hyped about being there.

Publish a Public Timeline, Keep a Private Timeline

Big mistake: I’m behind on my public timeline about when I’m doing what. It’s not the worst, since it’s early on, but I really want to instill trust and confidence in my community. What I should have done was keep a private “ideal” timeline and a much more public worst-case scenario timeline.

That said, I’ve kept everyone updated on progress. They know I haven’t forgotten about them, and I’ve offered them opportunities to be active in developing the game world, and that means something. I also did something else right: I started planning very early, which means there’s room in the schedule for learning.

Ticket Sales Slumps Happen

Some days I sell multiple tickets. Most days I sell none. It evens out, but let me tell you—it caused quite a panic when I launched and sold just two tickets. I’m fine disclosing that now (since I am on a solid trajectory for at least breaking even and having enough players to make the larp engaging), but it was scary at first.

Once I got the marketing engine rolling and was able to have someone else make “the ask” for me, it became a lot easier. As it turns out, some of my community members had been waiting on a personal invitation—and here I was afraid I was being too pushy.

This is only the beginning of what I’ve learned. Check back for Part II in this series to learn about game balance issues, and not being able to please everyone.

 

Tara M. Clapper (she/her) is creator of CHARIOT Larp and The Geek Initiative, an overall content powerhouse celebrating women in geek culture, with an expanded mission of inclusion. Tara holds a BA in English from McDaniel College and works in publishing and marketing. She’s the co-playwright of The Poe Project (2015), a one-man play examining the death and life of Edgar Allan Poe.

Additionally, Tara is a celebrated writer, editor, and character creator in the game design space. She’s worked in a game master capacity for multiple larps including Seventh Kingdom IGE (New Jersey) and Dragon Thrones (Pennsylvania), and is a frequently sought consultant, editor, and writer in game design. She’s appeared as press, guest, and game master at multiple conventions including Gen Con, Metatopia, Dreamation, Wizard World Philadelphia, Pax Unplugged, and New York Comic Con. She is based in the Washington, DC area.

Community and Communication

Community and Communication

In the Pacific Northwest, we have an abundance of LARPs. They span the setting spectrum to catch the attention of whomever wants to immerse themselves in the great unknown. From Science Fiction to Fantasy, we have your choice, but all the LARPs I have gone to so far seem to overlook a very important feature in their staff: a communications manager.

Running a LARP is a nightmare. Trust me, I’ve helped with several and been close to people who have done more. It’s an exhausting job with no thanks, and frequently no pay. For that reason, I fully encourage patience and compassion for every runner of a LARP. They are working to create a fun environment for you without much in the way of compensation. Like running a social website or an event that doesn’t bring in an actual salary, it’s a labor of love, but as a player, there are some expectations that I think should be prioritized a little higher than they currently are.


Community management is a skill, and one that almost no LARP runner I’ve met has. Sorry, guys. You are all passionate geeks with the best of intentions, but your ability to communicate in a way that isn’t obfuscated, discouraging, or downright alienating is hit and miss. Your lack of expertise is not helped along by the exhaustion and frustration of running a LARP–you get tired, you get burnt out, and you snap.

A communications manager is a person on your staff whose primary purpose is to interface with your player community. Their job isn’t actually to do a lot of work behind the scenes (unless they want to!), but to manage your responses to emails, your facebooks, your forums or reddits. They take the information you all discuss and tell them and they answer the questions the player asks; they talk to you about whether it’s a good idea to post that scathing critique of your player base’s mistakes right in the middle of the hype train, or if you should wait a few weeks. They know how to put their finger on the pulse of the game and use surgical accuracy to make sure it doesn’t die of bitter miscommunication over little things. You’re frustrated with that power player? The Communications manager knows how not to show it, and how to put the critique of a certain type of play in terms that don’t carry your personal bias.

You’re not bad for having personal biases! Everybody has them. But if you respond to a player in the heat of the moment and tell them you think they are a cheater? Over half of the time, you’ll regret the decision, and it will do you no favors. A communications manager helps you choose when it’s time to actually make an accusation, because it’s something you want to follow up on, rather than alienating players because you got tired that day.

You’d probably think this is obvious, but I’ve been to a lot of Pacific Northwest LARPs and a primary breakdown of joy in the game seems to come from communications between staff and players. If you don’t have the skills for that part of the job, then don’t force yourself to try while you’re already breaking your back for your player base–find someone who can help with that skillset. Sometimes you can’t manage that, but, I think that a lot of LARPs don’t care to even try, and that hurts them over time.